Outdoor sampling and brand activation campaign for Fanta and Sprite, implemented in the Republic of Moldova, focused on direct product testing and interaction with consumers in public spaces.

Background
An outdoor sampling campaign designed to increase visibility and encourage product testing for Fanta and Sprite.

Brief
Implementation of a brand activation with an interactive mechanic to stimulate product trial and direct consumer engagement.

Deliverables
outdoor sampling activations | interactive competition mechanic between brands | product distribution to consumers | team and promoter coordination | logistics and field operations