A mentorship program for young people, supported by professionals from the diaspora

Background
Repositioning and rebranding of ODA — the public institution “Organisation for Entrepreneurship Development”.

Brief
Development of a visual identity aligned with the organisation’s values, expressed through a strong, recognizable and versatile graphic symbol. The identity was designed to function both in a full version including the organisation’s name and in a simplified version using only the symbol and abbreviation.

Concept
Minimalist graphic direction, business-oriented colors, and a bridge-inspired symbol reflecting ODA’s mission to connect government structures with small entrepreneurs.