Global Coca-Cola campaign implemented in the Republic of Moldova

Background
The “Share a Coke” campaign transforms the product into a personal experience. The classic logo is replaced with names, encouraging consumers to find, gift and share personalized drinks.
The local adaptation brought this experience directly to consumer touchpoints in Chișinău and across regions through field activations and direct brand interaction.

Brief
Local implementation of the “Share a Coke” campaign, featuring real-time personalization activations and direct consumer engagement.

Deliverables
field activations | product personalization | team and promoter coordination | logistics and operational support