National prospecting and sampling campaign for Avon, implemented across Moldova, focused on direct interaction and recruiting new consumers in Chișinău and key cities.

Background
The Avon Caravan aimed to increase brand visibility and expand the consumer base through mobile field activations. Consistent presence in cities enabled direct contact, product education and testing.

Brief
Implementation of a national prospecting and sampling campaign in the field, designed to attract new consumers and stimulate direct interaction with the Avon brand.

Deliverables
field set-up | prospecting | product sampling | team and promoter coordination | logistics and field operations