National retail promotion campaign.
The campaign included nationwide implementation across the Linella network, with extended retail coverage, operational logistics and prize fund management.

Background
A promotional campaign designed to support sales of Dero products within the Linella network.

Brief
Implementation of a national promotion with a participation mechanic based on fiscal receipts and prize draws, easy to execute in retail.

Deliverables
promotion mechanics and regulations | rollout across the national retail network | promotional landing page | POSM materials | participant collection and validation | live prize draws | operational coordination and logistics