Sampling and brand activation campaign implemented in Chișinău, focused on direct interaction and creating a memorable experience for children.

Background
Sampling for the Rich Kids product was enhanced with interactive activations. Stamps, a selfie box and instant photos were used to attract attention and create direct engagement with the brand.
Activations took place in high-traffic locations and family events, ensuring direct contact with the target audience.

Brief
Implementation of a mass sampling campaign combining product distribution with an engaging experience for children, aimed at increasing visibility and encouraging product trial.

Deliverables
field activations | product sampling | team and promoter coordination | selfie box | logistics and operational execution